“When I call the aesthetic experience “basic”, I intend the adjective also in the literal
sense of the term, to indicate, that is, that the aesthetic experience is the basis of other
experiences and forms of cognition which constitute the usual object of organizational
studies and that it therefore implies that aesthetic experiences have a profound influence
on the life and performance of the organization.”

From a theoretical perspective, aesthetic (hypothesis) is random if there is no way to determine
in advance what value it will have among a set of equally probable outcomes.